Why it’s Important to Educate Your Customers on CBD

Even though the FDA has not provided official guidelines related to CBD, one thing they have made very clear is they are not allowing medical claims to be made. To promote the highest safety for consumer products, the FDA looks very closely at companies that may make medical claims regarding their products that contain CBD. Regardless of the validity of any claims made, the law requires that businesses stay within a certain parameters to ensure that no false or misleading information is being spread to consumers. Although there is much information that cannot be discussed due to liability concerns, there is still an abundance of information and education businesses can offer to their consumers.

CONSUMERS WANT TO KNOW EXACTLY WHAT THEY ARE BUYING

Even with a reputable and high-quality product, businesses will struggle to sell the number of units they hoped for if they do not appeal to their information-seeking customers. This is where it gets tricky. It’s hard to give information to customers when guidelines are limited and ever-changing. Just because medical claims cannot be made, does not mean there is not an abundance of information that can be utilized in educating your customers. By educating customers on the benefits and quality of your products, they will feel more comfortable doing business with you.

WHAT YOU CAN’T CLAIM

In order to remain compliant, it is important to be mindful of the wording you choose.

As stated above, there are certain things the FDA will not legally allow you to claim even if these benefits have been proven to be true through personal experiences or testimonials. Referring to diseases is frowned upon, as well as referring to characteristics that area attributed to diseases. Here are some claims you are NOT allowed to use when describing your products:

  • Treats Inflammation
  • Prevents Cancer
  • Treats Diabetes
  • Cures Depression
  • Prevents Flu
  • Treats Autism
  • Etc.

If you notice there are similar words throughout the claims that are not allowed to be said, especially when combining these words with a disease, illness or medical condition. Some of these words you want to stay away from are:

  • Treats
  • Prevents
  • Cures
  • Heals
  • Corrects
  • Diagnose
  • Restores
  • Fixes
  • Eliminates
  • Etc.

WHAT YOU CAN SAY

Although it seems like a large portion of the information that can be offered has been limited, there is still a large amount of helpful information your customers can utilize when making a decision about a product.

Some phrases you are allowed to say are things such as:

  • Supports the immune system
  • Aids in recovery
  • Promotes relaxation
  • Balances mood
  • Aids in easing discomfort
  • Nourishes skin
  • Reduces stress
  • Relieves tension and stiffness
  • Enhances clarity and focus
  • Assists in a better night’s rest
  • Etc.

To be even more specific, words you can use when giving information to your customers (as long as it is not implication to a disease claim) are things such as:

  • Stimulates
  • Maintains
  • Supports
  • Enhances
  • Promotes
  • Compliments

Now that you know what phrases you can and cannot say, it is time to discuss the information you are allowed to give that is also effective and important for customers when choosing which products, they wish to buy and from which business they buy from.

ALTERNATIVE INFORMATION YOU CAN OFFER YOUR CUSTOMERS

The other information that can be offered to your customers to help them make a decision, while choosing which product is best for them, are things such as quality standards and third party testing.

Lab tests for your products are great things you can add to your website to help customers feel more comfortable with the product they are purchasing. Any type of information that pertains to certificate and product quality are good pieces of information that make all the difference in enhancing your products reputation.

DON’T CROSS THE LINE

Knowing the “Do’s” and “Don’ts” of the CBD industry are essential to know if you want your business to thrive and stay on the FDA’s good side. Don’t let the small amount of claims you are not allowed to make keep you from marketing your product in an information-rich way. There are so many different ways to go about educating your customers on CBD and your specific products. Keep doing your research on your products so you can better educate your customers on the amazing benefits and quality of your CBD products!

FDA Disclaimer: The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your health care professional about potential interactions or other possible complications before using any product. The Federal Food, Drug and Cosmetic Act requires this notice.

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