When looking for the right wholesale CBD manufacturer for your business, it is important to make sure they are a quality provider who will hold themselves up to the standard they claim. There is a lot to juggle when starting your own brand. A good manufacturer can help alleviate some of those concerns and pressures by providing help in areas that don’t necessarily require your focus. People may say manufacturers are the middleman, when in fact, they are more like a partner. Just like the African proverb says, “If you want to go fast, go alone; if you want to go far, go together.” The manufacturer’s duties are focused on providing you and your customers the highest quality products that are up to regulation standards and deliver results. This allows you to focus more time and energy on marketing and building your brand.
1. Quality Products
The first thing to be focused on is the quality of the products you are receiving from your manufacturer. You may have elite marketing, a great business plan and perfect exposure, but without a quality product, all of those advantages listed above are rendered useless. Quality control is one way to assure that you stay out of any trouble and keep a good reputation for yourself and your business. Having a manufacturer that produces quality products is essential in building a trusting relationship, while also keeping a good rapport with your customers.
2. Expertise & Knowledge
In addition to providing quality products, your manufacturer should be an expert in the industry since they will be the one supplying you with the product that you are selling. You want your partner to be an expert, not an amateur. There may be other manufacturers that are just focused on production and are not detail oriented, STAY AWAY FROM THESE PROVIDERS. Work with a manufacturer that knows the industry like the back of their hand so you can rest easy knowing that your brand is in good hands.
3. Lab Reports & Transparency
The right CBD manufacturer will provide only the highest quality products, while also showing proof of certificates that are necessary in proving the potency and quality of the product such as a COA (Certificate of Analysis). Certificates, such as COAs, are extremely important because they give assurance that the product is safe and meets label claims. A great manufacturer will complete third party testing on their products, so that their customers have zero concern over what they are receiving. This creates even more transparency between you and your manufacturing partner, while adding credibility to your brand’s products.
4. Aligned Goals
You and your manufacturer should have goals that align if you want your brand to be successful in the industry. A good manufacturer will sit down and identify your goals with you before you start working together. It is important that your potential manufacturer knows the direction you are taking your brand, so they can correctly gauge if they can help you meet your goals. Disclosing information such as expected growth, quality and integrations are all pivotal points that need to be discussed to make sure your manufacturer has the ability to hold up its end of the deal.
Identify your goals with your manufacturer and don’t be afraid to be honest, especially with what you are not happy about. This stays true when already partnered with a manufacturer. If you are planning on expanding your product line, make sure that is something your manufacture will be able to accommodate. Both partners should be growing at the same time if it is a successful match up.
5. Variety of Products
When selecting a manufacturer to partner with, you must make sure they are capable of offering a variety of products for you to offer your customers. The industry is extremely competitive and is always progressing. New innovations and advancements are being introduced into the industry constantly, making it important to do the same. If you want to continue to constantly grow, you will grow your product line. This will keep your brand looking fresh and will help you appeal to undiscovered potential customers just by expansion of your line. Partner with a manufacturer that already offers a variety of products, so you can rest assure they will be capable of providing product variety throughout the course of your relationship.
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6. Low Minimum Order Quantities
Whether you are just starting out or have a large and thriving CBD business, minimum order quantities (MOQs) are still important. Low minimum order quantities from a manufacturer allows companies just starting out in the CBD space to enter the market easily. For those with established companies and brands, it allows them to try new product options, reach more market share and create diversity within their brand. Low MOQs can help increase the speed to market without having to maintain large amounts of inventory and overhead. This way you can spend additional money on marketing and any other expenses.
7. Quick Turnaround Times
A CBD manufacturer with quick turnaround times is so much less stressful for you as a business owner. With products on your shelves faster, that means quicker profits for you! It also means you don’t have to front load or prepurchase excessive inventory to make sure you have products in stock to sell. It also gives you peace of mind knowing if a product were to fly off the shelves, you would not be stuck waiting months for your next shipment.
Understanding the importance of finding a good manufacturer is critical to your brand’s success and growth. Luckily, we know a great supplier to look into first: CBD Hemp Experts. Recognized as one of the largest and most reputable wholesale manufacturers and distributors of CBD products, they pride themselves on their ability to uphold all seven points listed above and are truly experts of the industry. Get in contact with a CBD Hemp Expert today to begin your brand’s success journey in the industry.